Flo, MyFitnessPal and BetterMe most downloaded wellness apps – study

Flo Period Tracker, MyFitnessPal and BetterMe were the three most downloaded wellness apps in April 2023, according to a study from Tipalti.

Flo Period Tracker was officially the most downloaded wellness app in April, with over 1 million downloads. The app allows women to track their menstrual cycles, as well as their fertility window, PMS symptoms, and birth control use. Any pregnant users are also able to follow their baby’s weekly growth. Available in 22 different languages, most of its downloads come from the United States, Russia and the United Kingdom.

Tying in second place are MyFitnessPal: Calorie Counter and BetterMe: Health Coaching, which were both downloaded 800,000 times throughout April. BetterMe: Health Coaching was first released in Cyprus in 2017 and is now available in 99 countries.

The third most downloaded wellness app throughout April was JustFit: Lazy Workout & Fit, which received 700,000 downloads. The app was released worldwide in January 2022, with the most downloads currently occurring in the United States, Canada, and the United Kingdom.

The team at Tipalti have analysed a range of wellness apps, from fitness to women’s health, to reveal which apps are the most downloaded and raking in the highest earnings.

MyFitnessPal: Calorie Counter tops the list as the highest-earning wellness app. Generating over $10 million in revenue, the app was released worldwide in 2009 and is currently most commonly used in the United Kingdom, Canada, and the United States. The app allows users to track their progress toward a variety of goals including fitness, weight loss/gain, water intake, and nutrition. As well as being able to track the calories in over 14 million different foods, users have access to over 500 recipes and 50 workouts.

In second place, with over $6 million in revenue, is Calm. The app provides users with various features that help to aid sleep and relaxation, including meditation and breathing exercises, mindfulness programs, and soundscapes. Users can also access Sleep Stories featuring celebrities such as Harry Styles, Dame Mary Berry, Matthew McConaughey, Kate Winslet, and Cillian Murphy.

Tying in third place are Flo Period Tracker and Strava: Run, Ride, Hike, with each app generating over $5 million in revenue. Strava: Run, Ride, Hike was first released in 2011 and is now most commonly downloaded in Brazil, the United States, and the United Kingdom.

View the full study here: https://tipalti.com/best-wellness-apps-2023/