Aviva embraces digital age with GP app for corporate customers

Insurer Aviva has announced it is collaborating with Now Healthcare Group (NHG) to create a digital doctor service.

NHG will provide the Aviva Digital GP app, which has been designed to give patients easier access to around 1,000 GPs.

Customers will be able to book video consultations with a GP, receive remote diagnoses and obtain advice on simpler medical queries directly from a GP, via a live chat facility.

Other features include the option of booking consultations with the same doctor every time the service is used.

Mark Noble, CEO, global health at Aviva, said: “Aviva is excited about appointing Now Healthcare Group as our new strategic provider of digital health services.

“At Aviva we’re keen to provide our customers with digital solutions to help make their lives easier and give greater control of their health. We are confident that this new relationship will provide Aviva with opportunities to enhance, evolve and change the way we look after the health of our customers.”

The app is currently only available to corporate customers, though the insurer said it was planning a wider roll-out to Aviva customers over time.

Aviva is not the first insurer to dabble in digital doctor services.

In February 2018, Digital Health News reported on the launch of VitalityHealth’s Vitality GP app, which provides customers with a “clinic in their pocket”.